Below are some alarming statistics from the Center to Prevent Lost Children, based out of Boston. http://www.preventinglostchildren.org/

Over 2000 U.S. kids get lost every day.¹

Less than 10% are reported to any authority.²

Approximately 100 U.S. kids are stereotypically kidnapped by strangers each year.¹

90% of families will experience losing a child in a public place.

• 20% have lost a child more than once.²

7 out of 10 kids get lost at least once in their lives.²

95% will forever remember the trauma of getting lost.²

Parents rank losing a child 5 times more concerning to them than terrorism and 3 times more concerning than abduction.²

Kids get lost most often in malls and stores (45%)²

27% of families that visit an amusement park lose a child while they are there.³

Only 9% of parents put some form of safe ID on their children.²

76% of parents want to know what to do to prevent a child from getting lost.²

Sources:
1: Source = NISMART2: National Incident Studies of Missing, Abducted, Runaway and Thrownaway Children. U.S. Department of Justice. October 2002.
2: Source = Wander Wear Inc. parent survey, September 2006.
3: Source = IntiMetrix study, 2002.

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